Paper Market Watch

Market Watch

Our latest data on the Uncoated Freesheet Market, U.S. economy and trends.

Uncoated Freesheet Market (U.S.)
Metric 2019 % Change
UFS Imports 1,115K tons 13.4%
UFS Demand 7,158K tons -8.7%
UFS Cut-size Demand 3,140K tons -5.6%
UFS Offset Opaque Demand 1,974K tons -10.9%
UFS Envelope Demand 748K tons -6.6%
UFS Forms Demand 455K tons -9.9%


Economic & Business Conditions (U.S.)
Metric Q4 2019 % Change
GDP (% change compared to Q3 2019, inflation adjusted 2012$) $19,220 0.5%
Employment (all civilian employees age 16+) 158.8 MM persons 1.3%
White-Collar Employment 99.0 MM persons 2.2%
Direct Mail Volume (classified as “standard mail” by U.S. Postal Service) 20,313,444 -7.9%

E-Substitution Trends (U.S.) 2018 vs. 2017 Annual Data
Metric 2018 % Point Change
Households (HHs) with Internet access 92% 3%
HHs with high-speed Internet access 91% 3%
Online Purchasers: HHs that placed at least 1 order online (past month) 68% 3%
Heavy Online Purchasers: HHs that placed more than 5 orders online (past month) 30% 7%
HH bills paid electronically (includes Internet, automatic payments, telephone) 66% 3%
HHs that pay bills via the Internet 89% 3%

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1 Market consumption is a proxy for UFS demand by converters and printers.It is based on shipments, which have been adjusted to account for trade flows and changes in paper manufacturer inventory.
2 Miscellaneous commercial printing end-use only. Includes all printing except books, magazines, catalogs, directories, inserts, and mailers.

Sources: Graphic Paper: North American 5-Year Forecast, RISI, September 2019. Bureau of Economic Analysis (BEA) press release 10/30/19
(advanced estimate). Bureau of Labor Statistics (BLA), Household Data, Table A-13. USPS, Revenue, Pieces, and Weight Report. USPS, The Household Diary Study Mail Use & Attitudes in FY 2018.

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